At some point in their career most counsellors and therapists consider the possibility of setting up a private practice. This is a major decision and one which requires plenty of planning. If you think you’re ready for the responsibility here is some advice and information on the role ACWA can play.
Be prepared
The first question to ask yourself is do you have the necessary skills and time? This is not just about being an experienced and professional practitioner; it’s also about having the business know-how and acumen. We may all dream of being our own boss one day but operating a private practice means you will have new responsibilities and accountability for errors. Choosing an operational structure, maintaining ATO compliance, budgeting, understanding legal obligations, record management and developing daily operating systems are just some of the business aspects of a new practice.
You will need to prepare yourself for these duties before you commit to the switch. If you lack skills or knowledge in any of these areas formal training or seeking expert advice is essential.
If you’re confident to proceed, the next step is to decide what type of clients you would like to attract. This will have an impact on where you should locate your business and how much you can realistically charge. Security and accessibility of the practice will be major concerns during this stage; you may wish to consider sharing a space with another practitioner so you can have a shared reception etc. If your practice will only be on a casual basis with few clients there are also consulting rooms available for rent although you will have to ensure you are storing your records appropriately in an offsite location.
Once you have all the operational details in place you need to attract clients. Simple websites can be set up for free and should clearly explain your experience and qualifications as well as the service you provide and contact details. You may also wish to invest in business cards or flyers which, with permission, could be displayed at neighbouring CSOs or relevant facilities.
The next steps
Working in private practice can be an isolating experience; you no longer have co-workers at your side to trade knowledge, supervisors to give you feedback or management providing updates on legislative changes. Make sure you have devised a plan to ensure you maintain professional currency and have access to supervision for yourself.
Once you’re up and operating you’ll also need a self-care plan that takes into account your additional responsibilities. Running a practice can not only be more time consuming but it can also be more stressful, particularly in the first instance and during periods of financial difficulty.
How can ACWA help?
Membership of ACWA demonstrates to clients that you are registered with your professional body and have been assessed as skilled at a professional practicing level. Qualified members can also be featured on our publically accessible register, details of which can be included or linked to marketing material. Membership is also a signal to potential clients that you have committed to abide by a Code of ethics, and that you are covered by a formal complaints procedure and are bound to maintain professional currency through ongoing professional development.
Most importantly full and provisional members of ACWA are covered by professional indemnity and public liability insurance which is a must for those working independently.
Resources
The APS has produced a guide of issues to consider when setting up a private practice. The document includes a series of questions to ask before you get started and can be used as a checklist. Download the guide here.
If you have already set up a practice or are in the process and have some advice to share, add your comments below.
